Chicken breast is the workhorse of the British kitchen, and if you eat a lot of it (hello, meal preppers), the price per kilo really adds up. Here's how to buy it for as little as possible without dropping to sad, watery supermarket value packs.
1. Buy in bulk
This is the single biggest saving. Buying chicken breast in a large pack drops the price per kilo dramatically compared to a couple of fillets at a time. If you get through a lot, a bulk pack is a no-brainer.
2. Freeze in portions
The reason people don't buy in bulk is they think it'll go off. It won't, if you portion it up and freeze it the day it arrives. Split a big pack into meal-sized bags, freeze, and defrost what you need. You get the bulk price with zero waste.
3. Compare price per kilo, not per pack
A small pack always looks cheaper because the number's smaller, but that's not the real cost. Always work out the price per kilo, that's the only fair comparison, and it's almost always the bigger pack that wins.
4. Don't pay for water
A lot of cheap supermarket chicken is plumped with added water, so you're paying meat prices for water that cooks off in the pan. Proper butcher's chicken is just chicken, so more of what you pay for ends up on your plate.
The cheapest option
For most people it's a large pack of fresh fillets, portioned and frozen. Our 4kg chicken breast pack is built for exactly this, and you can see the rest of the range in chicken. Prepping for the gym? Pair it with our Fuelled high-protein range.